Pay per click (PPC) is one of the most used and effective digital advertising models in the modern climate. Through PPC platforms, advertisers pay the portals that they decide to advertise through, when someone clicks on their ads. It means that PPC is a model of payment between an advertiser and search engines or other websites, in order to produce revenue from each click. Usually these ads can be seen on Google, Yahoo, YouTube, among other platforms and are usually bids for the keywords that are most relevant to their potential customers. Our strategies are designed to ensure the fulfillment of the goals of our customers. We recommend Pay Per Click for its immediate impact and the greater visibility that is achieved through presentation on the first page of search results.